The Dependables

We set off on a mission to create a social campaign that embodies the values of Interstate Batteries and was innately shareable on social media. It had to be something that pulled users in and created a powerful, emotional connection that would make them stop in a never-ending sea of content.

This idea was brought to life through "The Dependables." We identified those who embody these same traits - the unsung heroes who are quietly making tremendous impacts in others' lives and in their local communities, and we're proud to share their stories. 

The first in "The Dependables" series shares the story of the Hunger Busters organization and their CEO, Trey Hoobler. Hunger Busters is a Dallas-based charity focused on feeding kids and fueling futures by providing a much-needed third meal of the day to food-insecure children.